Balaji Telefilms Limited has officially launched its much-anticipated new-age entertainment app, Kutingg, positioning it as India’s premier family-first digital destination.
Designed for the country’s fast-growing mobile-first audience, Kutingg offers a diverse content slate combining gripping fiction, dynamic non-fiction, and snackable entertainment across multiple formats.
Kutingg: A New Era of Family Entertainment
With Kutingg, Balaji Telefilms expands its digital journey, reflecting changing content consumption habits and the demand for innovative storytelling.
Also Read: How Quanten Media Is Using Data to Transform the USD 150B Global Entertainment Industry
The platform brings together Kadak stories designed to entertain, engage, and resonate with families across generations. Its programming spans daily drama, youth-focused series, mini-series, reality formats, talk shows, and films, alongside short-form vertical videos for on-the-go audiences.
Key curated segments include:
- Daily Dose of Entertainment: Pyaar Kii Raahein, Saas, Bahu aur Swaad
- Weekend Binge: Cheerleader
- Superstar Library: Bose, Mentalhood
- Non-Fiction and Chat Shows: Swaad Se Karenge Sabka Swagat, i’s For India, Morning Mantra, The Impact Circle, Laut Aao, Bollywood Gapshap, Game Plans
Sanjay Dwivedi, Group CEO and Group CFO of Balaji Telefilms Ltd, said: “Today’s audiences want stories that are sharper, shorter, and more personal – and the app is our answer to that. This is not just another entertainment app; it is a family-first destination that delivers stories across fiction and non-fiction, snackable formats, and immersive series, ensuring a new-age viewing experience.”
Also Read: Digital Turbine Appoints Shilpa Sadana as Country Manager
Nitin Burman, Group Chief Revenue Officer of Balaji Telefilms Ltd, noted: “Kutingg represents an ecosystem where audiences, creators, and brands converge. With diverse genres and innovative storytelling, we are opening new opportunities for advertisers and partners, making the app a preferred space for both entertainment and engagement.”
Kutingg’s Official Launch
Set to go live on 11 September, Kutingg reinforces Balaji Telefilms’ pioneering role in the OTT space. The app aims to create a vibrant, independent hub for family-friendly digital entertainment while shaping the future of how India consumes, shares, and experiences content.
For more details, viewers can watch the official showreel here: Kutingg Showreel
.
